All that you need to know about AdSense

AdSense is an advertisement application run by Google. Website owners can subscribe for adsense to publish text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click (CPC) or per-impression basis.

How AdSense works?

• The webmaster inserts the AdSense JavaScript(JS) code into the webpage.
• Each time this page is visited, the JS code creates an IFrame with a src attribute set to the page's URL.
• For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system.
• For site-targeted advertisements, the advertiser chooses the page on which to display advertisements, and pays based on cost per mille(thousand (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

That was about how Adsense works, but now we shall focus on the main aspects of Adsense, you should be aware of, before trying to dream about earning thousands of dollars every month.

How to Earn More from Adsense?

>Start by Choosing the Right Topic

To succeed with Adsense, you need to decide on the right type of website,the right topic, the right keywords, and the right content with loads of traffic(not always necessary). Get the stuff right and you are on your way to earning a fortune from Adsense.

The contextual advertising program Google Adsense has allowed a myriad of people to earn from their websites by publishing the ads. Retirees are rediscovering financial independence with Adsense, while people in their 20s are quitting their jobs to concentrate full time on their websites/blogs.

Contrary to what we think, not every one can become a successful ad publisher and earn thousands. There are many who can’t even earn the minimum monthly payout of $100. Many are even earning mere pennies per month. One of the misconceptions people have about Adsense is that once they get accepted by google adsense, it will automatically earn loads of money for them, which is absolutely not true.
As I said early on, to blossom with Adsense, you need to have the right type of website, the right topic, the right keywords and unique and original content.

The first step to earn more from Adsense is choosing the right topic for your website. Not all topics do well with Adsense. You can’t just expect to write about your philosophies on life or your love for your girl friend and expect that your website or blog will shower you with money. Adsense does not work for just about any topics out there.

>Find the Right Topic

The best topics that fit well with Adsense are those that attract users looking to spend money. Think of topics that attract people looking to buy something; or need to spend on something.

• One example is mortgage resource website. Visitors to mortgage information sites are looking to finance their house purchase, or refinancing. The mortgage site provides the information on mortgage rates, even provide mortgage calculators, while the Adsense ads provide the vendors the user can check out.

• Another one is about investments, shares and loans. People always try to make their life, less miserable by investing and buying shares and applying for loans.

• Think product review sites such as Laptop reviews or MP3 player reviews. Visitors to these review sites are constantly thinking of buying the product. Hence they visit these sites to get information about the product, compare various products and end up making purchase decisions. The review site provides the information, while Adsense ads provide the vendors that offer these products.This mutual coincidence is the key to a happier ending.

• Websites on earning money also tend to do well with Adsense. The website can provide information on how to start a business or buy into a business opportunity, while the ads will be business opportunities. As a result, the visitors become very interested in the ads and likelihood of clicking on the ads is much higher.

• The best types of websites that work well with Adsense are those when the ads can be considered as an additional resource for the users. Remember, if the visitors the site attracts are looking to spend money, chances are high that the keywords shown on the site are high paying and you can get very good CTR.

>Find the Right Audience

Another important aspect in choosing a commercial topic with advertising potential is to find relevant topics where audiences can be most responsive to ads.

• Think of a visitor who is deeply interested in credit and is looking for vaild info on how to improve his credit situation. He visits a site with loads of information on how to improve his credit, including tips on how to improve credit score and how to file for bankruptcy. While he finds the information on the website useful, he is looking to proactively help his dire credit situation. As a result, he is highly likely to click on the ads offering services such as loan consolidation or ads providing more information to improve his credit score.

• Or you can have a travel site targeting people researching to spend their money on trips. A Barcelona, Spain travel page can contain information about the city, including weather, hotels, places to visit, and tips for travelers. The user looking to travel to Barca will find the information on the page very useful, but the ads on “Hotels in Barcelona for $58” will most certainly attract his attention and compel him to click on the ads.

• Audiences are not responsive to ads if the site is the end-goal of the users, and as such will not do well with Adsense,. Gaming sites are an example, as visitors go to the sites simply to play – not look for other information or find additional services. The gaming site is their final destination, not merely a means to find better information or better offers. Hence, gaming and similar sites tend to exhibit very poor click through rates for Adsense.

• Forums are another example that do not make good money with Adsense. While forums make the process of content creation easier for the website owner given that content is created by the users, forum visitors are seldom attracted towards the ads. Afterall, these people go to the forum to chat, exchange ideas, and connect with other people. They usually ignore the ads.

• To make money on Adsense from forums, gaming sites and other similar types of sites, you need to have gigantic amount of traffic to make up for the very low click through rate(CTR) and potentially low priced clicks. Usually, people who go to gaming sites go there to play rather than read ads.
  

>Consider Your Interests

Identifying a high paying topic is only half of the herculean task. The immediate next question is: how are you going to create the content which is unique and original?

• Do you have any interest about the topic you are going to develop? It is hard to create content about something you are not even interested in. Or do you have any knowledge or expertise in the topic? It makes some sense to build a site around what you know and are capable of writing about. Writing is often easier, and you are more motivated to produce content if you know the topic and actually are interested in what you are writing about.

• If you do not have any knowledge about the topic yet sees its potential in generating Adsense income, be willing to spend days in your closet researching about the topic. As you gain more knowledge about the topic or a subject, the process of content creation becomes easier and the quality of the output eventually tends to improve significantly.You can also chip in more information if you can practice mind mapping which is a very good method to produde high quality content.

• Another option, of course, is to hire guest writers to help you with the content. However, you need to watch out for the quality of their writing and check if the article is not stolen from elsewhere.

>Consider Your Competition

Another important consideration is the level of competition, especially if you are on a verge of building a site from scratch. It’s one thing to create a website with a valuable content(high paying topics), and another to actually dazzle out and attract traffic for the website.

One way is to find topics with little competition and hardly written about yet. The bottomline, however, is that topics with no competition means there is least interest in those topics, and worse, few advertisers.If you are going to write about popular topics, it is important to have a strategy in place that will distinguish your content from other websites, more so from the existing icons in the category. You need to have a different concept in mind before you go for it.

• How are you going to display the relevant information in your website which distinguishes itself from the millions of other websites out there?

• Why will visitors go to your site and click on the ads when they can go to more popular and established websites?

• What type of content are you going to instill in your website that hasn’t been written about by other websites?

The key is to find a unique portion or niche in that popular topic that can help your website gain traffic.
You have to remember, advertisers and even readers know if your site has value, and whether your content is valuable or not. If users find your content valuable, it is not hard to earn significant amountsof money from Adsense.

All this can be easily achievable after you optimize the search engine about the relevance of your site above all others. Get google bots to crawl your site and always keep informed about the traffic in your site by signing up for google analytics which is a great tool for people who wants to monitor the traffic in their website.

Try to provide as much backlinks as possible, because this will increase the page rank of your website and consequently, it will be indexed better than most of the other websites and might make even make it to the first page results in google search. the higher the page rank, the more valuable, the site is.

All this is more than enough for you to start you journey in the enthralling world of web 2.0. The internet is a magical place to live in, full of answers and just waiting for our wits to grow sharper and sharper.